What is Circular Fashion?

With SO much info floating around on the internet, I wanted to provide you with a high-level view of circular fashion! My hope is that this sparks curiosity in you, and, as a result, leads you to find MORE resources and MORE ways to put complicated, jargon-y words into practice! 

I’m going to get us started by using the 5,4,3,2,1 countdown!  

5 things you might’ve not known about circular fashion 

  • Rather than making new products with new materials, circular fashion aims to keep products in use for as long as possible.
  • A circular economy is based on three principles: eliminate waste and pollution, keep products and materials in use, and regenerate natural systems.
  • Circular products are designed to ‘close the loop’ meaning they minimize waste & pollution, remain in use for as long as possible and can be regenerated into new resources.
  • Circular design is a holistic approach that considers what happens to products at their end of life. 
  • When products can no longer be reused, they are then regenerated into new resources.

4 Resources

3 ways to put this into practice

  • Buy secondhand
  • Rent or swap clothes with friends or family
  • Follow your care label instructions--This will prolong the life of your garment!  

2 circular brands I love

1 way to get started 

You can start your circular fashion journey by thrifting (cough cough, wink wink😉)! If in-person thrift stores overwhelm you, start by looking for secondhand pieces online! Online shops are usually smaller, organized and less of a commitment.  


What is Circular Fashion?

5 things to know about circular fashion

4 circular fashion resources

3 ways to put circular fashion into practice

2 circular fashion brands I love

1 way to get started

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